We offer proactive, personalised service that helps you make better financial decisions all year round—not just at tax time. We respond quickly, know your business inside out, and offer strategic advice that builds real profit in your bank account.
Our approach is rooted in responsiveness and a dedication to over-delivering on service. Anticipating your needs, we guide you through the complexities of financial management, offering tailored solutions that ensure sustainable growth.
Whether it’s Profit First consulting, strategic CFO services, or comprehensive accounting solutions, our goal is clear — to prioritise your success, maximise your potential, and redefine your financial future.
We don’t compete on price—we compete on value. And if you’re looking for a long-term accounting partner who’ll have your back and help you stay one step ahead, we’d love to work with you.
Profit First is a cash flow management system that flips the traditional accounting formula. Instead of Sales – Expenses = Profit, it becomes: Sales – Profit = Expenses.
It’s a practical, proven method that ensures your business is always profitable, with money put aside for you, tax, and growth—before anything else is spent. No more surprises at BAS time. No more wondering where your money went. Just clarity, confidence, and cash flow you can count on.
Profit First is whis is what sets us apart from other accounting firms. We're one of fewer than 20 Profit First Certified Accountants in Australia—meaning we don’t just “do your tax.” We help you build a business that works for you, not the other way around.
Profit First is more than a system—it’s a mindset shift. And for our clients, it’s been life-changing. We’ve seen business owners move from stress to surplus, from burnout to breathing room. And we’re here to guide you through that same transformation—with proactive advice, personalised support, and real results you can see in your bank account.
Rosie is an experienced accountant and business advisor with more than 20 years of helping businesses improve cash flow, increase profitability, and achieve financial success. Rosie believes accounting shouldn’t be complicated or intimidating—with her approach being straightforward, practical, and always focused on real results.
Rosie’s known for her approachable style, clear communication, and ability to break down complex financial concepts into something easy to understand. There’s no such thing as a silly question when it comes to money, and Rosie ensures her clients feel supported every step of the way.
Rosie is passionate about helping businesses take control of their cash flow and put profit first. She’s built long-standing relationships with her clients, offering personalised guidance tailored to their unique business needs.
Rosie keeps it real—helping business owners stress less about finances and focus more on what they do best.
Here are just some of the industries we serve:
✅ Small to Medium Businesses
✅ Service-Based Businesses
✅ E-Commerce Businesses
✅ Trades & Construction
✅ Transport & Logistics
✅ Legal & Professional Services
✅ IT & Technology
✅ Medical & Healthcare
✅ Women in Business
Amarose Accounting transformed my business! The Profit First approach and accounting expertise increased my profits and cashflow within the first 6 months. The strategies proved invaluable, and I am forever grateful I became a client. Rosie is trustworthy, efficient, and results-driven—I'm beyond impressed and would definitely recommend Amarose Accounting to anyone wanting to improve their business finances
Since coming across to Amarose Accounting, my creative agency business is thriving! Their Profit First expertise and accounting services transformed my cash flow, ensuring I could draw a wage. I have also been able to finally put money towards those items that add value to my business and clients. Their advice and guidance was totally personalised to my business, definitely give them a go!
