Amarose Group Gold Coast Business Accountant Tax Accountant Profit First
0414 017 410
Business Accounting That Puts Profit First.
Get Expert Accounting Advice from Certified Profit First Professionals.

How we Help Your Business

financial-ignition

Profit First Implementation

We help transform your business by prioritising your profit, ensuring sustainable growth and prosperity.
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accounting

Business Accounting & Tax

Expert accountants who can navigate your compliance obligations and streamline your financial success.
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strategic-growth

Business
Advisory

Personalised financial advisory to unlock your full potential, achieve your goals towards profitability.
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business-mastery

CFO
Services

Our CFO services offer strategic financial leadership for sustained growth and business prosperity.
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Our Difference

profit first certified
We are one of less than 20 accounting firms in Australia who offer Profit First Implementations for your business.
20+ Years Experience
Clear, reliable advice to navigate your financial journey with confidence.
Tailored to your Business
Unique financial solutions to suit your business's needs and your financial goals.

latest News

Check out our latest blogs for expert tips to grow profit, reduce tax, and feel confident in your business numbers.
Amarose Accounting Logbook for Small Businesses Why do I need a logbook?

Why Do I Need a Logbook for my vehicle? A Practical Guide for Australian Small Business Owners

If you’re wondering “why do I need a logbook?” for your business vehicle, the answer lies in how you claim car expenses with the ATO—and how much tax you might be missing out on. Understanding the Logbook Method The Australian Taxatio...
Amarose Accounting Best Business Structure Advice

What’s the Best Business Structure for You in 2025?

Choosing the right business structure isn’t just a box to tick when registering your ABN. It’s a decision that can shape your tax obligations, personal liability, compliance requirements, and even the way your business grows. At Amarose Acc...
Profit First Certified Accountant Australia Amarose Accounting

Why Choosing a Certified Profit First Accountant Can Transform Your Business (and Your Bank Balance)

Let’s be honest—when it comes to small business finances, most people feel a little (or a lot) overwhelmed. You’ve got income rolling in, bills going out, tax time creeping up, and often, not much left over to show for your hard work. If yo...
Tax Planning Amarose Accounting Profit First Accountants

It’s Tax Planning Time – Here’s Why You Shouldn’t Wait

June 30 is just around the corner—and that means it’s tax planning season. For small business owners, sole traders, and individuals alike, this is the time to take a step back, review your numbers, and make smart decisions before the end of...
FBT Car Usage Amarose Accounting

FBT 2025: Your Guide to Fringe Benefits Tax, What’s Changing, What to Watch, and How to Stay ATO-Compliant

It’s that time of year again — and no, we’re not talking about Easter eggs or end-of-quarter reports. March 31st marks the end of the Fringe Benefits Tax (FBT) year in Australia, and if you’re a business owner, this date should definitely b...
Amarose Accounting Business Burnout Cashflow

Avoiding the Business Owner Burnout

Running a business isn’t just a job—it’s a full-body, mind, and soul experience. And while the freedom, flexibility, and financial potential are undeniable, the reality for many business owners is far less glamorous. You know the feeling. L...
Amarose Group Business Cashflow in 2025 Profit First

New Year, New Business Habits: Boost Cashflow & Profits in 2025

As we settle into 2025, it’s the perfect time to shake off the holiday cobwebs and set up some good habits that will keep your cashflow steady and business profits growing. Whether you’re a seasoned entrepreneur or just starting out, the ne...
CFO or Virtual CFO for your business

Why Your Business Needs a CFO or Virtual CFO

In today’s fast-paced business environment, having a Chief Financial Officer (CFO) or virtual CFO is an essential role to ensure financial success. A CFO provides financial expertise, strategic planning, and operational efficiency—hel...
Gold Coast Business Accountant Profit First Specialist

We are more than just accountants...

We are also...

✅ Registered Tax Agents
Business Accounting & Advisory Experts
Certified Profit First Professionals

At Amarose Accounting, we do more than just lodge your tax returns. We’re small business specialists who combine expert tax advice with profit-focused strategies that actually work.

As experienced business owners and Registered Tax Agents, we know that navigating tax obligations, managing cash flow, and staying compliant can feel overwhelming. That’s why we walk alongside you—providing personalised business accounting and advisory services that prioritise profit, not just paperwork.

We’re proud to be Certified Profit First Professionals. This means we help you implement a proven cash flow system that ensures you're always putting profit first, not last.

From improving your cash flow to planning for tax and growing sustainably, our team of accountants and advisors are here to help your business not only survive, but thrive.

Business accounting that puts your profit first. Always.

Why Businesses Work With Us

20+

Years experience in business accounting and tax advisory.

100%

Australian owned and human run accounting practice.

1 of 15

Accountants in Australia who are Profit First Certified

95%

Of our clients are small business owners.

Putting Your Profit First

We are one of fewer than 100 firms globally that are Certified in Profit First.

What does that really mean for you?

It means you’re not just working with accountants who know Profit First—we live and breathe it. We’ve helped businesses like yours boost their cash flow, grow their profit, and feel confident with their numbers again.

And we’re not doing it alone. As part of the global Profit First Professionals network, we’ve got direct access to some of the smartest minds in accounting and cash flow strategy. If there’s a profit challenge you’re facing, chances are—someone in our circle has solved it. And if we don’t have the answer right away? You can bet we’ll find it.

Hear directly from Profit First author, Mike Michalowicz below:

Profit First Accountant Gold Coast Business Tax

Frequently Asked Questions

You’ve probably got a lot of questions about Business Accounting.
Here are answers to some of the most common questions we get from our clients.

At Amarose Accounting, we offer a full range of accounting and advisory services to help you grow your business and feel confident about your finances. Our services include:

  • Small business accounting and financial reporting
  • BAS preparation and lodgement
  • Individual and business tax returns
  • SMSF and investment property accounting
  • Business structure advice for sole traders, companies, trusts, and partnerships
  • Profit First implementation and coaching
  • Cash flow forecasting and budget planning
  • Xero setup, training, and ongoing support
  • Support with ATO correspondence and compliance
  • Start-up advisory and new business setup
  • and more...

Whether you’re just starting out or running an established business, we offer tailored packages designed to suit your goals, industry, and stage of growth. For more information, check out the ATO's business accounting guidelines.

While we specialise in supporting small businesses, we also work with individuals who need help with investment properties, financial reporting, and tailored guidance. We’re here for startups too, offering advice to help you get set up with confidence.

Whether you're a sole trader, running a company, managing a trust, SMSF, or partnership—we’re here to help. We take the time to understand your unique circumstance, provide personalised advice, and support you all year round—not just at tax time.

Absolutely. We help you choose the right business structure, register your ABN and company, and set up accounting systems to keep things simple from the start.

Profit First is a cash flow management system designed to help you take control of your finances by putting profit first—literally. Whether you’re a sole trader or running a larger business, Profit First helps you stay financially organised, reduce money anxiety, and create a business that truly supports your lifestyle. We can show you how to implement it and build a more sustainable business.

Yes, we can help you set up and manage Family Trusts, Unit Trusts, and other structures. We’ll guide you through the setup process, explain your obligations, and ensure everything is compliant with the ATO.

Yes, we do. We provide expert support for Self-Managed Super Funds (SMSFs), whether you're looking to set one up or need help managing an existing fund. We can assist with SMSF setup, compliance obligations, tax returns, and financial reporting. Our team works closely with trusted SMSF auditors to ensure your fund stays fully compliant with ATO regulations.

We also help you understand your responsibilities as a trustee, so you can make confident, informed decisions about your retirement strategy. If you’re considering an SMSF or already have one in place, we offer straightforward advice and ongoing support to keep everything on track.

While we love Xero and recommend it for its ease of use and smart features, we also work with other software like MYOB and QuickBooks. If you're already using another platform, that’s no problem—we’ll meet you where you’re at and can support you through a transition if and when you're ready.

For more information on Xero, check out Xero's website.

We offer tailored packages based on your business needs. Book a Free Discovery Call so we can learn more about you and provide a quote that works for your goals and budget.

Yes. We are fully registered with the Tax Practitioners Board and follow all ATO compliance requirements.

We’re here for you all year round—not just during tax season. Our team believes in building long-term partnerships with our clients. That means offering proactive advice, regular check-ins, and ongoing support to help you stay on top of your finances throughout the year.

Whether you need help with BAS lodgements, cash flow planning, payroll, business strategy, or unexpected ATO correspondence, we are here to help. We don’t just crunch numbers—we walk alongside you as your business grows and evolves.

Absolutely—and we’ll make it easy for you. Switching accountants is more straightforward than you might think. We’ll handle the handover process, contact your previous accountant (so you don’t have to), and make sure everything moves across smoothly. You can sit back and relax while we get you sorted.

Contact us for a FREE Discovery Call with one of our accountants to see if we are the right fit for you!

What Our Clients Say

Amarose Accounting transformed my business! The Profit First approach and accounting expertise increased my profits and cashflow within the first 6 months. The strategies proved invaluable, and I am forever grateful I became a client. Rosie is trustworthy, efficient, and results-driven—I'm beyond impressed and would definitely recommend Amarose Accounting to anyone wanting to improve their business finances
Sally
Retail Nursery Business
Since coming across to Amarose Accounting, my creative agency business is thriving! Their Profit First expertise and accounting services transformed my cash flow, ensuring I could draw a wage. I have also been able to finally put money towards those items that add value to my business and clients. Their advice and guidance was totally personalised to my business, definitely give them a go!
Amanda
Creative Agency Business
Our Partners and Memberships 
As a Profit First Professional, I am authorised by the trade mark owners to use and display the following registered trademarks: Profit First Professionals® and Profit First®. These trademarks may only be used and displayed by authorised licensees.
Amarose Accounting is committed to equality, inclusivity and respect.  We acknowledge the Traditional Owners of the land on which we live and work. We pay our respects to Elders past and present, and recognise their enduring connection to Country, culture, and community. We are committed to walking together towards a more inclusive and respectful future.
Amarose Accounting Diversity and Inclusion Flags