Why Choosing a Certified Profit First Accountant Can Transform Your Business (and Your Bank Balance)

Let’s be honest—when it comes to small business finances, most people feel a little (or a lot) overwhelmed.

You’ve got income rolling in, bills going out, tax time creeping up, and often, not much left over to show for your hard work. If you’ve ever wondered, “Where did all the money go?”—you’re not alone.

But what if you could break that cycle?

What if profit didn’t come last—but first?

That’s exactly what we do at Amarose Accounting. As Certified Profit First Accountants, we’re proud to be part of a small and growing group of professionals in Australia (fewer than 15 certified firms as of April 2025) using the Profit First methodology to flip the traditional accounting model on its head—and build real, lasting profit into your business.

So, what is Profit First?

The Profit First system, created by Mike Michalowicz, turns the old-school formula of:

Sales – Expenses = Profit

…into a smarter, more sustainable approach:

Sales – Profit = Expenses

It’s not just a new equation—it’s a new way of running your business.

Instead of spending and hoping there’s something left over, Profit First empowers you to:

• Allocate income across purpose-driven bank accounts
• Put aside money for tax, profit, and owner’s pay—first
• Get clear visibility on what you can actually afford to spend
• Build cash flow confidence and financial calm

We’ve seen this approach help clients reduce stress, feel more in control, and finally pay themselves consistently.

Why working with a Certified Profit First Accountant is a game-changer

You might have read the book. You may have downloaded a free template. You may have even opened five bank accounts like the book said… and still felt confused or stuck.

Here’s the truth: knowing about Profit First and implementing it properly are two very different things.

Here’s what sets Amarose Accounting—and other certified Profit First professionals—apart:

1. We blend your strategy with structure

Profit First Certified accountants take time to understand:

• Your goals
• Your unique business rhythms
• The pain points keeping you up at night

We then design a tailored system that works with your cash flow—not against it.

As qualified tax professionals, we ensure your Profit First system integrates with your compliance obligations, business structure, BAS, and more. It’s not just an overlay—it becomes part of your entire financial ecosystem.

2. We understand behaviour, not just bookkeeping

Money isn’t just maths—it’s mindset. If you’ve ever felt guilt, anxiety, or uncertainty around your finances, you’re not alone.

Profit First helps shift those patterns. And as Certified Profit First Professionals, we’re trained to guide you through:

• Letting go of shame around money
• Building sustainable financial habits
• Feeling safe, supported, and confident with cash flow decisions

“People’s behaviours and spending habits around money are just as important as the numbers their business generates.”

3. You get real support—not just advice

Too many accountants hand you a report and call it a day.

Not us.

We walk alongside you through the entire journey—refining allocations, reviewing your progress, celebrating your wins, and helping you course-correct when things shift. Your Profit First plan evolves with your business, and we’re with you every step of the way.

You’re not just implementing a system—you’re building a partnership.

4. We help you grow—with purpose

Most accountants look backward. We help you look forward.

Profit First is a proactive, values-based approach to growth. We’ll support you to:

• Build buffers and reduce debt
• Pay yourself (regularly!)
• Plan ahead for tax and future investments
• Grow your business intentionally—with profit that sticks

5. You get access to a global community of expertise

By working with a Certified Profit First Accountant, you’re tapping into the strength of an international network of professionals, mentors, and guides.

This means you benefit from:

• Ongoing professional development
• Best-practice tools and resources
• New strategies from around the globe
• A team that’s always learning and innovating on your behalf

“Joining Profit First is like joining a family… The community, resources, and support are next-level.”
— Tracy B, PFP Community Member​OO – Benefits of Certif…

What our clients experience

We’ve seen small business owners:

• Pay themselves for the first time in years
• Be finally able to set aside money for tax, BAS, and super without scrambling
• Reduce debt and regain control
• Replace money panic with money peace
• Sleep better at night

“Profit First has given our clients confidence, calm, and actual money in the bank. It’s not about growing for growth’s sake. It’s about growing with purpose.”

Is Profit First right for your business?

If you’re tired of wondering where your money’s gone, if you want to feel more in control and less stressed, and if you’re ready to build profit into your business by design.

if you answer yes, then Profit First might be the missing piece.

Let’s talk about what Profit First could look like for you

Book a free discovery call with Amarose Accounting and find out how this system could support your business goals.

📞 amarose.com.au/contact
📧 admin@amarose.com.au
🌏 We work with clients Australia-wide

Disclaimer: This blog is general in nature and does not constitute financial advice. Please speak to Amarose Accounting or your trusted financial advisor to determine how Profit First applies to your specific situation.