Profit First
Is Profit First Right for Your Business?
Profit First is designed for business owners who want more than just accurate financial reports. It’s for those who want healthier cash flow, greater profitability and the confidence that comes from knowing exactly where their money is going.
Whether you’re feeling the pressure of inconsistent cash flow, struggling to put money aside for tax, or simply want a better financial system, Profit First can help.
Who is Profit First ideal for?
- Established business owners
- Growing businesses
- Trades and service-based businesses
- Professional service firms
- Family-owned businesses
- Businesses with cash flow challenges
- Business owners who want to improve profitability
- Businesses looking for ongoing financial guidance
Ready to explore whether Profit First is right for your business?
What Is Profit First?
Profit First is a cash flow management system developed by entrepreneur and author Mike Michalowicz.
Instead of using the traditional formula:
Sales – Expenses = Profit
Profit First uses:
Sales−Profit=Expenses
By allocating money into dedicated accounts, Profit First helps business owners prioritise profit, manage expenses and create healthier cash flow habits.
The result?
Greater visibility, stronger cash flow and a business that’s built to support both growth and profitability.
What Does a Profit First Implementation look like?
Implementing Profit First is a practical, step-by-step process designed to help you take control of your cash flow and build healthier financial habits that last.
Step 1. Discovery & Business Review
We start by getting to know you and your business. We’ll take the time to understand your goals, challenges and how your cash flow is currently working so we can tailor the implementation to your needs.
Step 2. Financial Health Check
We’ll review your financial position, income, expenses and cash flow to identify opportunities for improvement and establish a realistic starting point.
Step 3. Setting Up Profit First
We’ll guide you through setting up the recommended bank accounts, establishing allocation percentages and creating a system that works for your business. Every implementation is tailored, because no two businesses are the same.
Step 4. Your First Profit Allocations
We’ll show you how to allocate your income into the right accounts, helping you prioritise profit, owner’s pay, tax and operating expenses with confidence.
Step 5. Ongoing Guidance & Accountability
Profit First isn’t a set-and-forget system. We’ll continue working alongside you, reviewing your progress, making adjustments as your business grows and helping you stay on track.
Step 6. Building a More Profitable Business
Over time, many business owners find they have greater visibility over their finances, improved cash flow and more confidence in the decisions they’re making. Our goal is to help you build a business that’s not only successful, but financially sustainable for the long term.
Who Can Benefit from Profit First?
Profit First is right for you if...
- You’re always busy, but never seem to have money left over.
- Cash flow feels unpredictable from month to month.
- You struggle to know how much you can safely spend.
- Tax time always comes as an expensive surprise.
- You’d like to pay yourself more consistently.
With Profit First, you can...
- Take control of your cash flow.
- Build profit into your business from day one.
- Set money aside for tax with confidence.
- Make better financial decisions.
- Create a business that’s financially healthier and more sustainable.
We use Profit First in our own buisness.
Now we help other business owners implement the same proven system to build businesses that are profitable by design, not by chance.
When profit becomes intentional, business owners often experience:
- Less financial stress
- Better decision-making
- Increased confidence
- Greater accountability
- Improved business performance
As Certified Profit First Professionals, we work alongside business owners to implement the system in a practical and achievable way and create a business that truly supports their goals.
We're Certified Profit First Professionals
We’ve seen the difference it can make when profit becomes intentional rather than something that’s left over at the end of the month.
It has helped us create greater financial clarity, make more confident decisions and build a stronger, more sustainable business.That’s why we’re passionate about helping our clients do the same.
Because when you have a clear plan for your money, you gain more than profit. You gain confidence, control and the freedom to focus on what matters most.
Hear directly from Profit First author, Mike Michalowicz!
Profit First FAQs
What is Profit First?
Profit First is a cash flow management system that helps business owners prioritise profit, manage expenses and build a healthier business. We’d be happy to explain how it works and whether it’s the right fit for you.
Who is Profit First suitable for?
Profit First works well for many established businesses looking to improve cash flow, increase profitability and gain more control over their finances. We can help determine whether it’s right for your business.
What does a Certified Profit First Accountant Professional do?
A Certified Profit First Professional has completed specialist training in the Profit First methodology and helps businesses implement the system in a practical, sustainable way.
How long does it take to implement Profit First?
Every business is different. We’ll tailor the implementation to suit your business, your goals and the pace you’re comfortable with.
Can I use Profit First with Xero?
Absolutely. Profit First works alongside Xero and many other accounting systems. We can help you set everything up correctly.
Do I need to be on the Gold Coast?
No. While we’re based on the Gold Coast, we work with businesses across Australia through cloud accounting and online meetings.
Helpful Profit First Resources
- What is Profit First?
https://profitfirstbook.com/ - Certified Profit First Professional Rosie Hargreaves
https://www.profitfirstaustralia.com.au/portfolio-item/rosie-hargreaves/ - Cash Flow Management Resources
https://www.business.gov.au/finance
Ready to Build a More Profitable Business?
As a Certified Profit First Professionals, we will work with you to implement a practical cash flow system that's tailored to your business, helping you gain clarity, improve profitability and make more confident financial decisions.
get started today